Consistent Brand Voice & Adherence to Brand Guidelines
Fine-tuned models can create copy that matches a brand’s voice and style.
On the left below is the standard model & on the right is the model trained on the brand voice & guidelines. Both models received the same instructions.
Which one do you think stuck closer to the brand? Which one is going to take less work before its ready for client review?
The Costs
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1. This training was done with 10 data examples & for less than $1.
2. It uses GPT 4o Mini. The generation of 10 Google Ads headlines cost: 0.008 cents.
Submitted Brand Voice & Guidelines
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Defined Brand Voice
1. Bold and Adventurous: Always trying new flavor combinations.
2. Fun Science Talk: Uses science words in a playful way to describe frozen treats.
3. Mix of Old and New: Combines childhood memories with new ideas.
4. Slightly Sarcastic: Uses gentle, self-aware humor.
5. Earth-Friendly: Often talks about sustainability and eco-friendly practices.
Brand Guidelines
Word Choice:
1. Call flavors “experiments” or “discoveries”
2. Use “creamologist” instead of “ice cream maker”
3. Call the store a “laboratory” or “flavor lab”
How to Write:
1. Mix short, snappy sentences with longer ones
2. Use at least one science word in every paragraph
3. End each product description with a question
Tone:
1. Sound excited and amazed, like each flavor is a new discovery
2. Use mild, family-friendly jokes about cold or science
What to Focus On:
1. Describe how the frozen treat looks, smells, and tastes
2. Talk about where ingredients come from and how they’re eco-friendly
3. Tell short, made-up stories about how each flavor was “discovered”
What Not to Do:
1. Never say “ice cream” – use creative alternatives
2. Don’t mention competitors or regular ice cream shops
3. Avoid overly cute or sweet language
Phrases to Use:
1. “Breakthrough in frozen delight technology”
2. “Quantum leap in flavor particles”
3. “Taste bud revolution”
4. “Eco-friendly brain freeze”
How Things Should Look:
1. Use colors like bright blue, neon green, and bright purple
2. Include science pictures like test tubes, atoms, and DNA in branding
3. Show nutrition facts as a “compound analysis”
How to Talk to Customers:
1. Call customers “fellow flavor explorers” or “taste pioneers”
2. Ask customers to share their own flavor ideas as “hypotheses”
3. Describe eating as “conducting a taste experiment”
