Automating this Role with AI
Breaking This Role Down into the Following Tasks & Responsibilities We Have:
Ad Tracking
- Implement pixeling and conversion tracking via tools like Google Tag Manager. [AI Agent Playbook]
Analytics
- Conduct analyses to identify optimization opportunities backed by data-driven recommendations [AI Agent Playbook]
- Monitor campaign performance analytics to identify optimization opportunities to maximize revenue and return on investment [AI Agent Playbook]
- Monitor search trends and provide insights to guide landing page strategy [AI Agent Playbook]
- Proficiency in analytics and reporting tools (e.g., Google Analytics, Data Studio) [AI Agent Playbook]
- Utilize test-driven marketing strategies for continuous improvement of messaging, positioning, and budget allocation [AI Agent Playbook]
Campaign Management / Execution
- Manage setup and optimization of search engine marketing (SEM) campaigns across platforms like Google Ads and Microsoft Ads [AI Agent Playbook]
CMS Optimization
- Familiarity with content management systems (e.g., WordPress) and optimization techniques [AI Agent Playbook]
Collaboration (Internal)
- Assist in account work [AI Agent Playbook]
- Become a technical resource for other departments [AI Agent Playbook]
- Collaborate with cross-functional teams for strategy development and testing [AI Agent Playbook]
Collaboration (Vendors)
- Engage with industry partners like Google and Bing on the latest ad products & serve as the main point of contact [AI Agent Playbook]
Forecasting
- Forecast revenue and pace to achieve weekly, monthly, and quarterly goals by product and campaign [AI Agent Playbook]
Presentations / Client Communication
- Attend weekly status meetings ready to present KPIs, performance metrics, campaign launches, traffic changes, and other campaign details [AI Agent Playbook]
Project Management
- Use project management tools (e.g., ClickUp, Asana, Monday.com) & manage multiple projects simultaneously [AI Agent Playbook]
Reporting / Meeting Prep
- Develop presentations, points of view, business cases, and performance reports [AI Agent Playbook]
Strategy
- Determine how to achieve business goals through digital advertising [AI Agent Playbook]
Teaching / Coaching / Mentoring / Team Management
- Assign tasks and communicate timelines, guidance, and feedback to aid team development [AI Agent Playbook]
Testing
- Apply test-driven marketing strategies for continuous improvement in messaging and budget optimization [AI Agent Playbook]
Job Description:
Location: Remote (Eligible for US or Canadian Citizens/Permanent Residents and non-citizens allowed to work for any US or Canadian employer. We regret we are unable to sponsor work authorizations for this role.)
About the Role:
We are on the lookout for a Senior Paid Search Strategist to join our dynamic Paid Advertising department. This role is ideal for someone who is nimble, proactive, and possesses a deep understanding of digital advertising across various platforms such as Google Ads and Microsoft Ads. By leveraging best practices and innovative strategies in paid search, the ideal candidate will play a pivotal role in driving business growth and enhancing the visibility of our clients’ brands online.
As a Senior Paid Search Strategist, you will be involved in every aspect of the clients’ paid search campaigns, from the initial planning and implementation to monitoring, optimization, and reporting. This role requires a blend of technical expertise, analytical prowess, and creative thinking to develop highly targeted digital marketing campaigns. If you are someone who thrives in a fast-paced environment and is passionate about delivering results that exceed client expectations, we would love to hear from you.
Key Responsibilities:
- Manage and optimize SEM campaigns, ensuring strategic alignment with client goals to maximize ROI.
- Develop and maintain multiple digital advertising campaigns for a diverse portfolio of clients, monitoring their effectiveness and making data-driven optimizations.
- Serve as the primary point of contact for clients, building strong relationships and providing regular updates on campaign performance.
- Lead and participate in client meetings, preparing detailed agendas, decks, and performance analyses.
- Employ test-driven marketing strategies to enhance marketing messaging, positioning, and overall budget efficiency.
- Collaborate with cross-functional teams, clients, and industry partners to develop and test new strategies, staying ahead of market trends and technological advancements.
- Forecast revenue, manage campaign budget pacing, and provide insights that contribute to landing page strategy optimization.
- Mentor and train junior team members, imparting knowledge of best practices and fostering a culture of continuous learning and improvement.
- Maintain active awareness of industry news, tools, and trends, contributing to the team’s knowledge and staying competitive in the field.
About You:
- 4+ years of experience managing and executing paid search media campaigns, with a proven track record of success.
- Strong familiarity with Google Ads, Microsoft Ads, and other paid search platforms, including tools like SA360, Google Analytics, and various reporting tools (e.g., Google Data Studio).
- Excellent communication, presentation, and analytical skills, capable of delivering insights and strategies that resonate with both internal and external stakeholders.
- Bachelor’s degree in Marketing, Business, or a related field.
- Experience in automotive, franchises, or a similar industry is a plus.
- Proficiency in using project management tools (e.g., Asana, ClickUp), content management systems (e.g., WordPress), and conversion tracking technologies (e.g., Google Tag Manager).
- Exceptional organizational skills, with the ability to manage multiple projects and campaigns simultaneously, ensuring timely delivery and optimization.
- Ability to work independently as well as collaboratively in a team environment, leading by example and contributing positively to the team culture.
- Demonstrated capacity for critical thinking, problem-solving, and applying data-driven insights to improve campaign performance.
- Eagerness to keep pace with PPC industry and search engine trends, developments, and best practices to continually enhance skills and knowledge.
- A passion for mentorship, with the ability to guide and grow team members in their career paths, fostering an environment of learning and development.
- Strong project management skills, adept at coordinating tasks and ensuring smooth execution of digital advertising campaigns.
- Superior time management and flexibility to adapt to changing priorities in a fast-paced environment.
Nice-to-Have Skills:
- Familiarity with Business Intelligence and Data Collection software (e.g., Tableau, Funnel).
- Experience with keyword research & competitor analysis tools (SEMRush, SpyFu, etc.).
- Understanding of landing page best practices and optimization techniques to maximize campaign conversion rates.
- Experience with pixeling and conversion tracking for comprehensive campaign insights.
- Advanced proficiency in Microsoft Office or Google Business Apps, especially Excel or Google Sheets for data analysis and reporting.